Pretty Green, the boutique men’s clothing brand, has been sold to JD Sports following the appointment of Joint Administrators Nicholas O’Reilly and Simon Thomas from retail restructuring specialists Moorfields Advisory, on 28 March 2019.

The sale includes the business, brand, online and wholesale business as well as a flagship store in Manchester, securing the future of 67 employees.

The remaining 11 stores and 33 House of Fraser concessions will cease trading immediately affecting 97 employees. The Administrators are working to assist all those involved.

Simon Thomas, Partner at Moorfields Advisory, says: “We are pleased to have secured the sale of the Pretty Green brand. We have worked hard over the last few weeks in challenging circumstances to secure the best outcome for the business, its creditors and its employees.”

“Pretty Green is a popular brand and received a considerable amount of interest. We are confident that JD Sports is the right fit for the business and will help to grow its online and wholesale channels.”

Peter Cowgill, Executive Chairman of JD Sports says: “We are pleased to have completed the acquisition of the highly regarded Pretty Green brand. We look forward to working with the team on future positive developments.”

The brand experienced a difficult 2018 largely as a result of the House of Fraser administration impacting the concession business and the challenging retail environment, as many retailers struggled with increased costs and the shift to online retailing.

For further enquiries please call Katie Smith on Tel: 0207 186 1143 or email ksmith@moorfieldscr.com

About Moorfields

Moorfields Advisory Ltd is one of the UK's leading independent firms of restructuring and insolvency specialists. Our highly skilled teams include restructuring professionals and licensed insolvency practitioners who provide leadership, experience and high-quality advice to companies and their stakeholders in financially distressed situations

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