How will SMEs benefit from innovative new multi-channel platform?

SMEs are set to benefit from a new campaign that promises access to widespread information that can help bring about business success.


Banking giant Santander has joined forces with News UK to launch the “Successful Modern Entrepreneurship” campaign, offering plenty of unique content.


The multi-channel information resource will be published under The Times’ branding as the editorial team have played a key role in bring all the content together.


High-profile entrepreneurs, real-life SME bosses/managers and the Times’ business experts have all been consulted for their thoughts and opinions.


The service launched on October 29 2013 and the content is to be spread across print, online, tablet applications and live events.


Giving SMEs the platform to progress


With SMEs said to be a key driver in recovery from the recession, they need every boost they can get to assist them. The latest resources aim to assist them in ensuring they are as successful as possible.


It will enable Santander to provide a trusted resource containing the thoughts and advice of the most respected business commentators – something Paula Ickinger of Santander UK was keen to address.


The bank’s marketing director of corporate, commercial and business banking commented: “We hope that through this partnership we can create a community in which businesses can share experiences and learn from one another.


“Meanwhile they can also gain access to a wealth of information and contacts to help inspire business confidence and innovation, and ultimately fuel UK economic growth.”


Corinne Wilkins, Partnerships Director at News UK, said: “SMEs across the country want guidance on best practice, advice from other successful entrepreneurs and the opportunity to learn from their peers. This site is going to give them all of that and more.”


In print form the campaign will include an opening four page supplement in The Times, while a further ten supplements will be released during the next 15 months.


These will also be available via the newspaper’s iPad edition, while an SME hub will go live on the day of launch, with a host of interviews and other useful advice.


A further three SME Summits, including panel discussions with entrepreneurs and business analysts, will provide a wealth of ideas that can help to drive success.


This information should lead to improved business and finance management, as well as increasing awareness on the importance of marketing and exporting. 


By Phil Smith


If you would like to have a free no obligation chat with one of our advisers please call us on 0207 186 1143.

View all Business Insights