Katie Smith

Katie Smith is Marketing Manager at Moorfields , bringing over 15 years of experience in insolvency, professional, and financial services marketing.

Her career includes roles with Lloyds Bank, a leading law firm, and an accountancy practice, providing her with a strong foundation in financial services and a deep understanding of regulated environments. This breadth of experience underpins her strategic approach to marketing and business development within the insolvency and restructuring sector.

A results-driven and creative professional, Katie leads the firm’s marketing overseeing government and bank panel tendering, website management, social media strategy, and integrated marketing campaigns. She also manages Moorfields’ ongoing commitment to GDPR and ISO compliance, ensuring high standards of governance, data protection, and operational integrity across the business.

Her diverse skill set covers marketing strategy, digital campaign management, design and copywriting, event planning, and client relationship management. Known as a natural communicator, she excels at understanding and engaging audiences effectively, while ensuring that the firm’s messaging aligns with both regulatory and strategic goals.

Core Specialisms

• Strategic marketing and business development
• GDPR and ISO compliance management
• Government and bank panel tendering
• Digital marketing and social media strategy
• Event planning and client engagement
• Copywriting, design, and pitch document creation

Professional Approach

Katie is recognised for her proactive, collaborative, and results-oriented style. Passionate about creating impactful marketing materials and powerful pitch documents, she combines creativity and strategic focus to help Moorfields communicate its capabilities effectively while maintaining the highest professional standards.