Moorfields Advisory has successfully completed the sale of the business and assets of WH Darby preserving all 40 employee roles.
WH Darby Limited is a second-generation, family-owned manufacturing business based in Birmingham’s Jewellery Quarter, with roots dating back to 1886. Incorporated in 2005, the Company specialised in the manufacture of premium insignia, badges, medals, chains of office and other bespoke items.
The Company began experiencing financial difficulties in February 2025, moving from profitability in previous years to a loss-making position. Rising supply costs placed significant pressure on margins and cashflow. Although the business had a strong sales pipeline, anticipated orders did not materialise during 2025, leading the directors to introduce unsecured funding to support trading.
Moorfields was engaged in an advisory capacity to assist with cashflow monitoring and contingency planning. This included reviewing management accounts to assess solvency and explore available options, considering the viability of a refinance supported by asset valuations – including the Company’s freehold property – and preparing detailed 2026 forecasts modelling a range of operational and cost-reduction scenarios.
Despite these measures, it became clear that the business would be unable to sustainably service creditor arrears and loan repayments. Moorfields was therefore instructed to undertake an accelerated marketing process to seek a purchaser for the business and assets.
A successful sale was completed, resulting in all 40 employees transferring to the purchaser.
Andy Pear, Partner at Moorfields Advisory, commented:
“WH Darby is a historic and highly regarded manufacturer with deep roots in Birmingham’s Jewellery Quarter. Through early advisory involvement and a focused marketing process, we were pleased to secure a sale that protects the business’s heritage and, importantly, safeguards all employee roles.”
The purchaser added:
“I thank you for your professional work over the past weeks that has enabled us to acquire the business. It’s been a pleasure working with you and appreciate both your high standards and determined efforts to help get these transactions to completion.”
