Successful sale of men’s clothing brand Pretty Green
Boutique men’s clothing brand Pretty Green was placed into Administration on 28 March 2019, with Nicholas O’Reilly and Simon Thomas of Moorfields appointed as Joint Administrators.
Founded by Liam Gallagher, Pretty Green had established itself as a leading British fashion label, operating a flagship store in Manchester, 11 standalone stores, and 33 House of Fraser concessions, alongside a strong online and wholesale presence.
The business was severely impacted by the collapse of House of Fraser and broader retail sector challenges, including rising operational costs and the shift to online sales.
Objectives
- Protect the brand’s value and preserve as much of the business as possible.
- Secure a purchaser to continue operations and safeguard jobs.
- Maximise returns for creditors through a managed sale process.
Moorfields’ Actions
- Conducted an accelerated marketing process for the business and its assets, generating strong interest from multiple buyers.
- Maintained trading across key channels during the sale period to preserve brand momentum and customer engagement.
- Worked with key stakeholders, including employees, landlords, and suppliers, to stabilise operations and manage communications.
- Negotiated and completed the sale of the business, brand, and online operations to JD Sports, including the flagship Manchester store.
Results
- Business and brand successfully sold to JD Sports, ensuring continuity and a platform for future growth.
- 67 employees retained as part of the sale.
- Delivered an optimal recovery for creditors within a challenging retail environment.
- Secured the long-term future of an iconic British fashion brand, positioning it for success under new ownership.
