AI-Powered SaaS Business – Administration and Pre-Pack Sale

Moorfields were appointed as Administrators over a SaaS business specialising in artificial intelligence solutions designed to simplify complex business decisions.

Following financial challenges, the company required professional oversight to stabilise operations and explore options for restructuring or sale. Moorfields were engaged to market the business and its assets to potential purchasers while ensuring continuity and value preservation.

Objectives

• Market the business and its assets to identify potential buyers or investors
• Preserve operational continuity to maintain value and protect stakeholder interests
• Maximise recoveries for creditors through a structured asset sale
• Facilitate a restructuring where possible to allow part of the business to continue trading
• Ensure compliance with regulatory and employment obligations during the Administration

Moorfields’ Actions

• Conducted a comprehensive marketing campaign targeting strategic buyers and investors interested in AI and SaaS technologies
• Managed the day-to-day operations during the Administration to maintain customer confidence and operational value
• Reviewed the business structure and assets to identify opportunities for restructuring and pre-pack sale solutions
• Liaised with employees, creditors, and stakeholders to provide transparency and reassurance throughout the process
• Facilitated a pre-pack sale of part of the business, enabling ongoing trading under a new ownership structure

Results

• The business and its assets were successfully marketed to interested purchasers
• A pre-pack sale was executed, allowing part of the business to continue trading successfully
• Operational continuity was preserved during the Administration period, maintaining client and market confidence
• Creditors’ recoveries were maximised through the structured sale and asset realisation process
• The Administrators delivered a smooth, compliant, and value-preserving exit, balancing stakeholder interests and operational continuity